Thinking of what products will work great as trade show giveaways? Check out our tips to make sure you hand out freebies that stand out!
In this article:
- Determine Your Goal
- Check the Setting of the Event
- Consider Your Audience
- Think About How You Really Want to be Known
- Make Sure it Makes Sense for Your Brand
- Think of Something You Would Like
- Go for Quality
- Check Your Budget
- Establish Qualifiers
Trade Show Giveaways | How to Choose the Right Items
1. Determine Your Goal
Before you start scouting for promotional products, it’s best to identify your goal. Why are you giving them away in the first place? Do you simply want to draw attention to your booth or do you want people to stay there a little longer? Do you want other people to notice your cool giveaway so they will come to your booth?
Perhaps you’re on the show and want to hand out promo items just to gain more visibility. Maybe you’d want items they can keep so they can still remember your brand once they need your services. Whatever your intentions are, identifying them can help you choose appropriate giveaways.
2. Check the Setting of the Event
When and where is the trade show going to happen? Is it indoors or outdoors? Is it during winter, spring, summer, or fall? These are also good questions to ask in order to come up with a relevant giveaway.
If you’re having the trade show outside on a summer afternoon, the guests will definitely love a cold bottle of water. Chances are, this refreshing drink will draw people to your booth. If the event takes place during winter, mittens and other knitted accessories will surely be a hit. People are bound to wear it during and even after the event, essentially earning you free advertisement throughout the season.
3. Consider Your Audience
Now, to truly come up with the best trade show giveaway to get your brand noticed, you have to consider the kind of leads you want to gain. Are you speaking to millennials or baby boomers? This will determine if you ought to give something techie or traditional.
Perhaps, you want to target specific professionals? Teachers are bound to love memo pads or stationary organizers. If you want journalists or writers to remember you, consider giving out notebooks, writing materials, or USB drives. Thinking about your target market will ensure you’re not just handing out generic giveaways.
4. Think About How You Really Want to be Known
How do you want people to remember you? What kind of impression do you want people to have on your brand? If you want people to think of your company as fun and quirky, make sure your giveaways express just that. It can be through the design, type, or color of your freebie. You can hand out bold-colored pens or memo pads or even cute and unique stress balls.
On the other hand, if you want to be seen as professional and businesslike, you can go for traditional giveaways or minimalist designs. It can be a simple notepad or a USB with just your logo on it.
5. Make Sure it Makes Sense for Your Brand
It’s easy to just fall for the next big fad when it comes to planning your promotional freebie. However, if you give away something that seems cool at the moment but is actually irrelevant to your target market, then it’s pretty much useless.
If you’re a sports company, make sure to give out freebies your sporty audience will like such as sports socks, microfiber towels, caps, or tumblers.
6. Think of Something You Would Like
Here’s a tip so obvious you might have missed it! Consider what you would want to receive if you attended the trade fair? Think of an item you would love to get for free. Put yourself in the shoes of the attendees.
Do you hate running out of sticky notes and would want to receive one as a promo giveaway? Have you attended a trade fair and wished you had a canvas bag to put all your freebies and catalogs in? Or perhaps you always run out of battery just when you need your gadget and would love to have a very portable power bank? Think like an attendee and you’ll surely give something any attendee would love.
7. Go for Quality
Don’t just give something away for the sake of giving out freebies. If your promotional item gets damaged easily, then it’s just going to end up in the trash bin. That means the receiver will just forget about your giveaway, and you, too.
8. Check Your Budget
Here’s the hardest part of planning your giveaways — checking your budget. You may want to have the best trade show swag and give out something really cool but check your budget first. Yes, it’s natural to want to become the most popular booth at the show but you also have to be practical.
Check how many attendees are coming and see if you can produce enough of the items you want to accommodate most of the guests. If you can only give out 20 items in an event with over a hundred guests, then you can’t really expect people to notice your booth. Set your sights on a unique promotional giveaway that can still fit your budget.
9. Establish Qualifiers
Here’s an idea to cut cost but still make sure you give away enough promo items — don’t give something to every single person in the fair. You can give only to selected participants who fit your qualifications.
You can give out freebies only to people who stayed for a contest, presentation, or demonstration. It can also be given out to those who answered a survey or answered questions you needed to gather data. If you have a lot, you can send it out as a thank you gesture for everyone who stopped by your booth.
Watch the video below by FeatherliteExhibits for a few more tips in choosing the right trade show giveaway:
Trade shows are a great way to get your brand noticed and get more leads. Unique promotional giveaways are a good strategy to make sure people notice and remember your brand. Done right, these giveaways can help you attract the right customers you are looking for.
What trade show giveaway are you planning to give out in the next event? Let us know in the comments section!