Giving out promotional materials is becoming a popular way for SMEs to increase brand awareness. Here are the answers to some of the most frequently asked questions on this topic to help you get started.
In this article:
- What Are Promotional Materials?
- Should I Use Promotional Materials to Promote My Brand?
- Is It Expensive to Produce Promotional Materials?
- How Can I Choose the Right Promotional Materials?
How Promotional Materials Increase Brand Awareness
What Are Promotional Materials?
Promotional giveaways or materials are goods businesses give out at trade shows, seminars, and other events to promote brand awareness. It’s a form of marketing where the entrepreneur hands out small goods with their brand’s logo printed on it.
Promotional materials include flash drives, shirts, mugs, and pens, among others. But don’t limit yourself to these goods. It can be anything you want to give out. In fact, it’s best to use promotional materials your audience can use on a daily basis.
For example, giving out flash drives is a great way to create a lasting impression since many people use it almost regularly. That way, the next time they use the flash drive you gave them, they’ll think of your brand.
Should I Use Promotional Materials to Promote My Brand?
If you’re wondering whether promotional materials actually boost brand awareness, the answer is yes. The main reason more brands should start using promotional materials at conferences and trade shows is it’s tangible. It creates a more lasting impression than other forms of advertising.
For example, traditional advertising methods such as TV, newspaper, and magazine ads are great. However, they don’t last a long time. Once your contract ends, the agency will take down your ads.
On the other hand, advertising through promotional goods last as long as the consumer uses the items you gave them. For example, if you gave out a few mugs at an office where you promoted your brand, the staff and employees will remember your name as long as someone uses the mugs you handed out. Every time someone has a sip of coffee, there’s a chance of them remembering your company.
Is It Expensive to Produce Promotional Materials?
Many business owners avoid mass producing promotional materials since they fear it’s too expensive. However, it’s actually more cost-efficient to use this type of advertising than other traditional methods.
For example, if you want to keep your spot in a magazine’s ad section, you need to pay fees over a certain period of time. The same thing applies to radio and TV ads. Even setting up an ad on Facebook has a regular fee. On the other hand, you only need to pay one fee if you want to use promotional materials.
Plus, it’ll make your customers feel special. Part of what makes promotional giveaways appealing to the customers is they feel the brand is willing to spend extra for them. This creates a positive impression. Even if the cost of producing promotional materials may be intimidating, it’s definitely a worthy investment to boost brand awareness.
Tip: Request for a price quotation from Promo Drives to know how much it really costs to create custom-made flash drives.
How Can I Choose the Right Promotional Materials?
Choosing the right promotional materials can be difficult. Don’t simply use cheap promotional items that are of poor quality. If you want to maximize the effect these giveaways have, make sure to use unique promotional items that create a striking impression.
Think about it: how many promotional products do you have tucked away gathering dust in your drawers? You wouldn’t want your brand to be just another one of these, would you?
For example, if you sell beer or soda, you can give out flash drives that also serve as a bottle opener. In this way, it represents your brand and is multifunctional, increasing the chances that it will be used. Don’t be afraid to explore the more unique or trendy promotional items you can use to promote your brand.
Watch the video below by Pixels Ink to learn more about branding and why you need great promotional marketing materials to promote your business:
If you haven’t tried marketing through promotional giveaways, you should definitely start soon. Learn more about your target market to determine what promotional materials would appeal to them the most. You wouldn’t want to give out generic items they’ll probably throw out once the seminar ends. Overall, make sure to explore the most effective promotional products that will strike a balance between promoting your brand and being useful to the recipients.
What promotional materials do you use or are planning to use? Share your thoughts with us in the comments section below!