Keep reading to learn 9 effective ways to increase brand awareness without breaking the bank!
Build Your Brand: Ways to Increase Brand Awareness
1. Use Promotional Products When Marketing
One of the best ways to build brand awareness is to use promotional products. In the 2018 fact sheet released by Promotional Products Association International (PPAI), they identified product and brand awareness as one of the top ten uses of promotional products.
It’s also more likely that consumers will keep your product if it is functional, fun, or trendy. Based on PPAI’s 2018 fact sheet, 81% of consumers keep promotional products for more than a year. This exposes them to the brand many times over the course of the promotional item’s shelf life.
A lot of consumers appreciate promotional products and find them useful. As a result, they keep and use these items, which expose them to the printed message over and over without added cost to the brand.
2. Make Your Marketing Materials More Engaging
Boost your brand awareness campaign with engaging marketing materials! Instead of sticking to the usual, try these unique marketing materials:
- Use USB business cards and custom USB brochures to bring your company information to life
- Level up your company business card with a useful storage, which you can pre-load with brand and product information.
- You can also make product presentations more interesting by having custom USB brochures.
- Surprise your customers by storing special offers in their promotional USB, which they can avail when they use your promotional product.
With these marketing materials, you can give your employees and customers a great brand experience.
3. Educate Your Customers
If you’re tapping into a market unfamiliar with your business, educating them is a great way to break the ice. Through this, they’ll learn more about your brand, products, and services. You’ll also be able to develop a relationship with your market as you gain their trust.
Educate your customers by creating relevant content that addresses their inquiries and pain points. Here are some ideas:
- Post instructional video content
- Give out how-to guides
- Organize live in-store product demos.
These initiatives will help your market know more about what you offer and encourage them to do business with you.
4. Build Up Your Content Marketing
Avoid hard-sell brand awareness tactics. Instead, use content marketing to build brand awareness and market trust at the same time. This is an effective form of inbound marketing you can leverage to increase brand awareness.
Build up your content marketing by publishing regular content that is useful, relevant, and timely. This can be in the form of blog posts or infographics. Provide content that adds value to your target market and you will find your brand reaping its benefits. Some of these benefits include:
- Gaining loyal followers
- Having an opportunity to interact with your target market
- Seeing an increase in lead generation
- Achieving an industry thought leader status
Here are other tips you may find useful for your content marketing:
- Take advantage of search engine optimization (SEO) for your content marketing
- Use an instructional, yet conversational tone
- Produce content that will establish you as an industry authority
- Add appealing and relevant images to your content
- Make sure your content is shareable and easy to view on any device
5. Release Online Videos
Online videos are increasing in popularity as more and more people view them every day. Jump into this trend by releasing your own branded videos!
Create online videos that will increase brand awareness by featuring your products and services. Remember, hard selling is not the only way to go. Instead, you can tell an engaging story and subtly feature your brand within the video. If viewers receive your video marketing well, you can even turn it into a miniseries!
Whatever way you choose to execute your online videos, make sure that they will engage or provide value to your target audience. Here are some tips you can apply when you create your own branded videos:
- Keep your videos bite-sized (within 2 to 5 minutes)
- Use keywords and hashtags relevant to your brand, products, and services to make your video easier to find
- Include a call to action in your video (but take note that some types of videos don’t need this)
- Share your video on other social media platforms
- Make sure other people can also share your video
6. Leverage Social Media
Social media provides different platforms where you can boost brand awareness through organic or paid means. There are many platforms to choose from, and they are free to use. To make the most out of your social media initiatives, you need to know where you can engage your target market best. This can be one or several social media websites such as Facebook, LinkedIn, Twitter, or Instagram.
Publish regular content that will inform and engage your audience. Assign people to manage your social media communities as well. Most consumers turn to brands’ social media pages for their inquiries and concerns, so it’s a great way to interact with them.
Through social media, you can bridge the gap between consumers and your brand. It provides a way for you to answer their questions, address their concerns, and interact with them in real-time. Proper social media management can not only bring you closer to your customers, but it can also help boost your sales!
7. Utilize Search Engine Ads
A lot of people nowadays turn to online search engines to look for products and services they need. Take advantage of this by putting up search engine ads.
Though this is a form of advertising, it’s relatively low-cost. You can also limit your reach within your niche market by filtering the location and identifying specific keywords where your ads will appear. To maximize this advertising effort, find out which words and phrases your target market will use to find you.
You’ll also be able to track the responses your ads receive using analytic tools. Search engine ads are worth considering as they help increase brand recognition and can drive traffic and leads in.
8. Establish Partnerships and Cross-Promote
Strategic partnerships is another effective way to increase brand awareness and to break into markets outside your own. It’s best to engage in partnerships and cross promotions with organizations and events you share the same values with. Remember that you’ll also reflect the reputation and image of your affiliates, which is why it’s important to make sure they align with your brand.
It’s also worth considering who your potential partners’ target market is. Teaming up with organizations and events that share your target market makes your partnership relevant, but you can also tap new markets through it.
On the other hand, you can provide added value to your customers through cross promotions. For instance, if most of your customers are travelers, it may be a good idea to team up with a hotel for a cross promotion.
These initiatives will not only promote brand awareness — they will also improve your brand image.
9. Create Compelling Press Releases
Never underestimate the value of good PR. You can achieve this by creating compelling and newsworthy press releases.
Make use of press releases to announce your new products, services, or events. There are online services that can distribute your press releases, or you can send them to news agencies.
There are three things you need to remember when writing a press release:
- It must contain newsworthy information
- You must use a journalistic style of writing
- You must follow the standard PR format
A compelling press release can generate good publicity for your brand and, in turn, increase brand awareness.
See these 5 Benefits of Using Promotional Products for Your Brand in this video from Promotional Drives:
Brand awareness is something any business should strive to improve, whether they are new or established. This doesn’t only cover awareness on the brand itself — it also includes consumer awareness of the brand’s products and services. This is why executing a regular brand awareness campaign is important. Apply these tips to your next campaign and see how they benefit your business!
Do you know any other cost-effective ways to increase brand awareness? We’d love to hear from you in the comments section below!