Conferences and trade shows are loud, busy, and chaotic affairs. Businesses are crammed together in exhibition halls, all of them locked in a fierce competition for eye balls. Marketing budgets, big and small, are used to stand out and attract as many customers as possible. These conferences are a great time to hand out custom branded USB drives. Why? Three main reasons:
1) Promotional items such as pens and magnets are boring. These items get discarded with little thought. However, everyone loves to have additional digital storage space.
2) The beautiful branding on the outside and the novelty of the embedded USB creates an immediate memorable impression.
3) The digital storage is a fantastic way to get additional marketing materials such as videos or rate cards in front of your audience outside of the conference and in their homes or offices.
So if custom branded USB drives are the best bet for promotional items during a conference, how do you decide which type of USB to get? With so many to choose from, it can be tricky trying to pick the perfect one. Never fear, here are our top three picks you should consider.
Lanyards are the king of conference swag. They are easy to carry and in some conferences they are mandatory for name badges. The embedded USB makes them ideal to replace regular lanyards that are handed out. This one is always a no brainer.
A traditional BIC pen with a logo is so common that no one even stops to look at the branding. You might as well be throwing your marketing budget straight into the trash. However, the alternative is much more sleek and is designed to turn heads. This promotional product is a metal pen that is also a USB drive and has your logo beautifully printed/engraved. This is definitely going to stand out and it will even get conference veterans to stop and take a look.
Time and time again, the Wallet USB Card ranks as our most popular product. Find out why here. This fact also applies to conferences. The single greatest value of a conference is the connections and face time businesses get to have with customers, prospects and partners. Regardless of industry or size the universal tool at these times is the business card. The Wallet USB Card is the perfect replacement for a few reasons:
1) The FREE full color, edge-to-edge printing on both sides of the plastic body provides a surface area for your branding/artwork unlike any other product. Just by looking at a Wallet USB Card you can tell they are not regular old business cards.
2) The unique form factor does not feel like a regular cheap cardboard business card. It inherently makes people curious and they naturally examine, read, and play with the card.
3) The Wallet USB Card can be attached to lanyards. As mentioned above, lanyards are the holy grails of conferences and the Wallet USB Card has a tiny hole on one of its edges that is designed to fit perfectly into the clip of a lanyard. This is such a popular option we have regularly sold the lanyards with the USB Cards. The best part is you can get the lanyards custom branded for free.
Speaking of Wallet USB Cards, have you had a chance to read our blog post on choosing the right USB Card? If not, do it now!
When you are facing off against other businesses and competitors for eye balls at a conference, you have to stand out. Every point of interaction is a potential customer won or lost. Why not stand out from the sea of competitors? A custom branded USB drive is an item that gets your brand in your customers’ homes, offices and most importantly gets them to notice you.
Convinced? Request a quote to get started with your very own custom branded USB drive to stand out at conferences and trade shows.
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