As a wedding photographer, distributing work to clients shouldn’t be complicated. If you’re still on the fence on whether you should use USB flash drives for your wedding photography packages, then keep reading for a list of advantages to convince you once and for all.
In this article:
- A Small Object That Brings Big Results
- You Can Choose Your Storage Capacity
- The Price is Right
- USB Flash Drives Last
- They’re Just Formal Enough
- They’re Easy to Transport
- They Advertise on Your Behalf
- CDs are so 2001
Benefits of USB Flash Drives for Wedding Photographers
1. A Small Object That Brings Big Results
As a wedding photographer, you work for yourself, and therefore, it’s completely up to you to market your business in a profitable way.
You need to set yourself apart from the competition. You need to make your clients remember you. And perhaps most of all, you need to make such a great impression on your clients that they recommend you to their friends and family and review you positively online.
Believe it or not, this can all be done with a small object that’s about two inches long: the USB flash drive.
Now, you may be asking, “How is it that this tiny object has so much potential?” Well, below, we will outline the top key benefits of using a USB flash drive as a wedding photographer, because if you’re not using these little gems yet, trust us — you should be!
2. You Can Choose Your Storage Capacity
One of the best things about using USB flash drives is that they come in a variety of storage sizes. In the past, wedding photographers would have to limit the number of photos they would give their clients, painstakingly going through each one and selecting only the best.
Now, you can still definitely pick, choose, edit, and alter some of the best pre-wedding photos, wedding portraits, candid wedding photos, and more. But you can also simply hand over every single photo you took — allowing the client to choose exactly the wedding pictures they want to have printed.
3. The Price is Right
USB flash drives are actually quite cost-effective for wedding photographers. Most photographers purchase a bundle of USB flash drives in their desired storage capacity limit and get a deal on their bulk order.
USB flash drive cases can also make the presentation of your flash drives and wedding photos even more professional. These, too, are not overly expensive for the average wedding photographer’s budget.
4. USB Flash Drives Last
As stated, USB flash drives are not that expensive. In fact, when using CDs, you may have noticed that they can easily get damaged in the creation process. In the end, you may actually end up spending more on CDs than you would on a bundle of much more useful USB flash drives.
USB flash drives actually last a long time — especially if you purchase one that has a cover for the actual USB connector. When treated right, you can keep a USB flash drive for decades. The same can’t be said for CDs.
5. They’re Just Formal Enough
Many wedding photographers worry about whether they should be putting their photos in the cloud for their clients — as this is the latest technology. Some photographers do this, but it’s actually not a great choice when it comes down to particulars.
First, the cloud is not always a secure place. Not only can photos be hacked, but they can also be completely lost because of a simple Internet or cloud malfunction. Next, a lot of your clients aren’t going to know how to use the cloud. Sure, a lot of them will, but you may be using a cloud-based system they’re not familiar with, and this can be frustrating when all they want to do is look at their wedding pictures as quickly as possible.
It’s much better to have a physical object to give your clients, and the perfect option is a USB presentation box with your USB flash drive inside. Not only does this enable your clients to actually open something (which can be exciting!), but it also makes looking through photos much easier because nearly everyone knows how to use this technology, and almost all computers and laptops feature USB ports.
6. They’re Easy to Transport
The bride and groom will want to be able to take their photos places! Not only will they want to bring them to the homes of friends and family to share their beautiful pictures, but they will also want to take them to a printer where they can choose which wedding portraits and photos they want to have printed. Again, while this is possible to do using the cloud, it’s so much easier to use a physical USB flash drive.
7. They Advertise on Your Behalf
One of the absolute best things about USB flash drives is that they can advertise on your behalf.
The USB flash drive is something your clients are always going to have. Therefore, if you can advertise your full photography company’s name on the drive, it’s a great way to spread the word. Again, your clients are also going to be taking your flash drives to the homes of friends and family, to printers, and more, so people are going to see it everywhere. When it comes to advertising, that’s half the battle.
8. CDs are so 2001
Finally, if you’re still using CDs to return photographs to your wedding clients, you’re living in the past!
While CDs served their purpose in the late 90s and early 2000s, they are now relics. Not only do they get damaged easily, but they are also difficult to make. Decorating them in a pleasing way requires a lot of time and effort on your part, and it’s easy to get one thing wrong and ruin the whole CD.
A lot of people don’t even have computers that take CDs anymore. Most new laptops don’t have drives for them, and if you have a client in this situation, they’re not going to be happy needing to buy a whole new CD drive or go to their mother-in-law’s house to look at the photos.
So, what’s holding you back? If you’re a wedding photographer, it’s time to start using USB flash drives to return photos to your clients. There’s simply no better option when it comes to ease-of-use, cost, advertising benefits, and practicality.
Have you ever tried using USB flash drives for your wedding photography packages? Let us know your experience in the comments section below!