Business promotional items are affordable must-haves for companies to get their brand out there and create rapport with clients, customers, and service providers. Keep reading for some smart ways you can use promotional items for business.
In this article:
- Low-Cost Marketing
- Raise Brand Awareness
- Get Ahead of the Competition
- Distribute Content
- Product Launch Giveaways
- Strengthen Customer Loyalty
- Go Paperless
- Employee Recruitment
- Build Employee Loyalty
Stay On Top With Business Promotional Items
1. Low-Cost Marketing
Promotional items are cost-efficient tools small companies can use for marketing. Manufacturers of promotional items keep their prices affordable and sell in bulk. Small companies can take advantage of bulk buying promotional items and customize them to fit their needs.
One example of how to use promotional items for business is by giving them away during soft openings. A newly opened café can use promotional coffee mugs as a giveaway for the first 100 customers on their soft opening. This will make customers share their experience with friends and colleagues who might drop by at your café.
2. Raise Brand Awareness
Promotional products raise company awareness to your clientele. The British Promotional Merchandise Association (BPMA) concluded that there is a positive relationship between promotional items and sales. Return from promo items surpass the return from radio advertisement and are equal to TV and print. Even small business promotional items, such as pens and power banks, increase brand awareness.
One smart way to use promotional items is to display them in your office. Your client will probably need a pen to sign contracts or write down notes. You can then give the client the promotional pen. You can even give out a few more for your client to bring back to their office.
3. Get Ahead of the Competition
It is important for companies to get ahead of the competition. Most companies prioritize print, radio and TV advertisements to gain an advantage in terms of brand awareness. You can also use promotional items to get ahead of the competition, and at a lower cost. Promotional Drives offers promotional USBs that are customizable to set yourself apart from your competition.
Business cards represent your company, products, and services. Instead of handing out a paper business card, you can use Wallet USB Cards. These USB Cards offer a creative way to show your products, services, and contact details. With this, you will put yourself ahead of the competition while creating a strong impression on your customers.
4. Distribute Content
Another way to distribute content to clients is by using business promotional items. Putting documents and other files on a USB will allow your clients to access them at any time.
5. Product Launch Giveaways
Companies can use business promotional items to launch new products and services. Promotional items can make your product launch even more exciting and more inviting to customers. Companies need to choose promotional items that will complement the new product or service.
For example, a juice company is launching a new flavor. During the product launch, they can give promotional tumblers with the new product logo and tagline. Customers who buy the new product can get the tumbler for free.
6. Strengthen Customer Loyalty
It is easier to retain a customer than to invest in a new one. As much as possible, you want your customers to buy regularly from you. For this to happen, you need to foster customer and brand loyalty. Business promotional items are a good marketing tool to support this.
To make your customers feel more special, send out unique promotional gifts during special occasions, like Christmas or birthdays. This will give you an opportunity to make them remember your brand. Some gift ideas include a customized power bank, an office calendar, or an umbrella. Try to give practical items they can use and won’t likely throw away.
Furthermore, loyal customers will bring new customers to your company. Word-of-mouth marketing through their testimonials can drive sales.
You can also introduce a referral program to boost loyalty and get new customers. People are more convinced of trying products and services through personal recommendations. Once referrals are realized, you can reward referrers with a shirt, a bag, or a discount on their next purchase.
7. Go Paperless
Another smart way to use business promotional items like Promotional Drives’ USBs is helping companies go paperless. Going paperless will mean that companies will be able to be environmentally proactive while using it to their advantage. Some advantages of going paperless include:
- Less clutter in the office
- Lower paper cost
- Easier transfer of information and data
An example would be how some accounting firms are now switching to greener options to submit financial reports to clients. Using custom USB Cards can save printing costs and improve branding. This is also beneficial to their clients. Rather than flipping through more than 10 pages of the report, they can now find what they are looking for after just a few taps.
8. Employee Recruitment
As a business, you want the best person to apply for a job at your company. Business promotional items can also be used as recruitment tools. You must first create a positive and strong idea of your company to your prospective employees.
Career fairs are a good spot to raise brand awareness to your potential employees and customers. One way of attracting attention is to give out corporate items. This increases foot traffic in your area, which increases the chances of finding competitive employee candidates. You can encourage people to sign up for your company newsletter or mailing list by giving out pens, lanyards, hoodies, and string bags.
9. Build Employee Loyalty
Business promotional items can also build employee loyalty. Loyal employees create a positive impact on the performance of the company. One way to boost employee loyalty is to make them see the value of your products and services. Another is to recognize and reward their efforts and performance.
Companies hand out manuals, sales kits, and other documents to new hires. After they read the materials, these are hidden away or worse, thrown away. You can lessen these risks by using USB lanyards instead. Giving out company USB lanyards is a good way to help employees feel welcome in the company. You can store important company information and documents in the USB lanyard. Moreover, employees can use these during client meetings and presentations.
Awarding employees for their performance and tenure can also instill loyalty. Companies can recognize and award top-performing employees at the end of the year. Aside from other incentives, you can also give out business promotional items like tumblers, pens, mugs, or company hoodies.
Watch the video below by Astro Marketing to know how certain types of promotional products can generate fantastic business for your company:
Good business promotional items are important in raising brand awareness, sales, and customer loyalty. Try to invest in promotional items for business now and see how it will affect your business.
Do you have other smart ways you can use business promotional items? Share it with us in the comments section below.