There are numerous ways for photographers to promote themselves, but these days, unique strategies like the use of USB business cards is one way to put you ahead of the pack. As photographers, handing out these custom business cards to potential clients is a creative way to let them know about your brand. Also, because of their cool design and uniqueness, these techy business cards will actually let your work promote itself. You can choose typical means of promoting yourself, like social media marketing, paid advertisements, word-of-mouth, or pro-bono/volunteer work, but handing out a custom USB business card will surely make you stand out and more memorable. Today, we’ll tell you how you can promote your work through our custom USB cards for photographers.
In This Article:
- How Are Traditional Business Cards Doing?
- Custom USBs for Photographers
- Why Use a USB Business Card?
- USB Device as a Promotional Tool
- Other Benefits of Custom USBs for Photographers
This is Why You Need a USB Business Card as a Photographer
How Are Traditional Business Cards Doing?
Allow me to take you down a trip to memory lane. The last time I hired a photographer, I was helping organize an event for a student-run club at a university. I found a number of photographers online, and after reviewing their work, I finally chose one.
When the photographer came to the event, he handed out regular business cards to anyone who asked him for their picture to be taken (as I understand is standard within the industry). That was his way of promoting himself.
What do you think happened to those business cards? Yes, that’s right. They were either torn, thrown away, or lost. That’s typically what happens when you hand out a business card to someone who is not really looking for one, isn’t it? So, the photographer lost out on a chance to increase his business.
Custom USBs for Photographers
However, if the photographer had chosen to hand out our custom branded USB Cards things might have played out differently. First of all, we offer high-quality printing on all of our products, which means the photographer would have been able to use one of the pictures he’s previously taken to display in a great way on the USB Cards. Further, since these are USBs after all, the photographer could have also uploaded his portfolio on the USBs for his prospective clients to browse through.
Why Use a USB Business Card?
What makes me think that these USB Cards would not be thrown out in the same way as the paper business cards? Great question! A USB flash drive is useful for anyone. As such, the likelihood of someone discarding a beautifully-crafted custom USB drive is significantly less than the likelihood of someone discarding a piece of paper.
USB Device as a Promotional Tool
More recently, my family hired a photographer to cover a family wedding. While all the family members were busy having the time of our lives, our photographer went around snapping some truly great candid shots – memories that will stay with us forever! He was truly phenomenal. However, when he handed the pictures over to us, he did so on a branded CD.
I must admit, the branding on the CD was great. But, after downloading the photos on our computers, we ultimately discarded the CD! All that effort the photographer put into designing the CD had suddenly gone to waste.
However, had he used our custom branded USB Cards, I would have hung on to it – for the same reason as above. I just have more use for a USB stick (when I can delete the content on it, and use it as my own personal device), than I do for a CD which I can’t use for anything.
And that’s not even the worst part. The worst part is that I do not remember the photographer’s name. Had he given me a custom branded USB card which I would have kept, I would have been reminded of him every time I used it. It would have been a constant loop of reinforced promotion even after his work was done.
Other Benefits of Custom USBs for Photographers
So far I have explained why and how our custom branded USB cards are better for promotional purposes than a regular business card or even a CD. But, what if I tell you there are even more benefits to this?
First, using our custom branded USB Cards brands you as a high-value photographer! You’re doing so well that you dished out on slightly more expensive USB Business Cards as opposed to the regular paper business cards. Every action you take as a photographer makes a direct impression on your prospective clients – so why not make the first impression (handing out your card), one of the best impressions?
Even if you don’t use the custom USB Card as a simple business card, but instead use it as a medium to deliver the final product of your photo shoot, you will be handing your client something memorable. And in the end, isn’t that why most people like to take pictures – for memory?
Second, you’re also providing your clients with something useful – a USB. Given that these will be custom-branded with your own branding, it will provide reinforcement of your brand every time the USB is used.
Finally, in the end, you’ll provide a fantastic service — one that will get your clients talking. Not just about their event, or how great the pictures turned out, but they will share the pictures, too. And every time they do, they will pull out your custom branded USB Card, which means continued, reinforced promotion for free to anyone and everyone who sees it!
So, make your client’s experience even more memorable. Use the custom-branded USB business cards not just to give your contact details to your prospective customers, but also to ensure a larger amount of promotion for yourself and your business.
Get a quote now, and a member of our team will be happy to walk you through the process of creating your very own custom branded USB Card!
Is there anything else you want to add as to why a USB business card is good for a photographer’s marketing efforts? Tell us in the comments section below!
Up Next: Promotion Strategy Using USB Drives
Editor’s Note: This article was originally published on March 9, 2017, and has been updated for quality and relevancy.