Make your business cards unique so you can stand out and leave a lasting impression on the people you meet!
How To Design Your Own Business Cards
Step 1: Choose The Type of Card You Will Use
The first step to making your own unique business cards is to choose the type of card you will use. Once you have figured this out, you can visualize the amount of space you can work on. This will help you avoid putting excessive information and design that won’t fit your space.
The type of business card you will use will also set the tone of your overall design. Business cards may be common, but they can be the key to a prospect remembering you and reaching out to you. They are a piece of you and your brand that people can take with them.
There are two types you can choose from:
Traditional Business Cards
Traditional business cards follow the standard business card size. They contain all the essential contact information your prospects need to reach out to you. Traditional business cards often have a simple design. They’re not necessarily eye-catching, but they do the job of helping people remember who you are.
Simple as they may be, if they reflect your branding and industry well, traditional business cards can work for you. Remember that you don’t always need something elaborate and expensive to get people’s attention. Sometimes, even a business card with a plain background that highlights the information is the best choice.
Traditional business cards are a safe choice if you’re still figuring out your branding. Also, if you haven’t settled yet on some of the information you will include, you can invest in simple business cards first.
Custom Business Cards
The best business card for you is the one that fits with your branding and represents your industry. If you have a sophisticated branding and market, opt for a classier style. Likewise, if you’re a fun company, you can express that through an eye-catching business card.
Leave a lasting impression on your prospects with custom business cards. Here, creativity is key. There are many designs you can choose from, or you can come up with your own.
You can try out different materials for your custom business cards, such as metal, plastic, or wood. They don’t have to be rectangular, either! As a general rule, business cards need to be easy on the eyes and portable. Apply those principles on a unique stock material, and you can stand out.
One way people won’t forget your business cards is if you also make them useful. Throw in an extra functionality design so people will think twice about disposing or storing them away.
If you’re looking to hit all these points for your custom business card, go with USB cards. Not only can you print your contact details on a portable material — you can also share files through its USB storage. Pre-load the USB with a copy of your business presentation so your prospects can get to know your brand more after your meeting.
Step 2: Work on Your Business Card Design
The next step is to work on the essence of your business card — the design. Keep in mind what type and stock material you chose so you can fully maximize it. Here are the things to remember and include in your business card design:
Apply Basic Design Principles
Printed materials like business cards follow the basic design principles as one done on paper. Remember to apply the following when making your own design:
- Leave a 5mm distance between your copy and the trim edge
- Use CMYK unless you opt to use spot colors only
- Have images in 300dpi to produce the best results
- Set a minimum font size to avoid making your text unreadable
- Use a grid for layout to help you visualize the information hierarchy and align your design
As mentioned, you need to leave a certain amount of space between your copy and the trim edge, called the bleed. This is important, as cards are not all cut equally, so the bleed acts as the room for error. This is also why you should avoid having a border around your card, as it can reflect unequal card cuts.
Logo and Tagline
If you already have a brand logo, include it on your business card. This is your identifying image, so it should be prominent in your design. There are brands that don’t have a separate logo, as their brand name acts as their logo. If this is the case for you, include your brand name instead.
Some people like to include their tagline on their business card. This is not a necessity, but if it’s something you get recognized for, it’s good to have it there. After all, taglines help brands gain more recall.
Your business card should include essential information, but make sure that it’s not text-heavy. The key information typically presented are:
- Contact number/s
- Email address/es
- Social media handle/s
- Business name
- Business address
Aside from your brand logo, these are the pieces of information that you should highlight in your business card design. Make sure they are easy to distinguish and read. You can also have your text printed or embossed, depending on the material you will use.
Unless you opted for a white background and black text color, you need to pay more attention to the colors you use. Computer software and printers do not use the same color system. Computer graphics use RGB (red, green, and blue), while printers produce CMYK (cyan, magenta, yellow, and black).
The one that produces a wider range of colors is RGB. If you are only aiming for a digital design, use RGB for best results. If you intend to print your design, work on CMYK. Take note, though, that using CMYK while designing your business card won’t guarantee the exact same colors once it’s printed. When you proofread your printed design, make sure to check the color accuracy as well.
The colors you will use for your business cards should go with your brand colors. Remember that they’re part of your marketing materials, so they should align with your branding.
You may also consider including relevant images in your business cards. This could be your own photo, or images that best represent your business. One example is using musical notes if you are a music teacher. The purpose of the images is to convey your branding visually.
Material and Finishes
Another way you can stand out is by choosing a unique material. Appealing to the sense of touch is a great way to catch someone’s attention with your business card.
Achieve this by choosing materials other than standard paper, like metal, wood, plastic, or textured paper. You can also play around with the dimensions and deviate from the standard business card size. Let your branding guide you in choosing the right design.
Special finishes like metallic inks and spot-UV also give more impact to your design. While you may have to find a business card maker that specializes on these finishes, it will be worth it if you want to stand out.
Step 3: Check Your Artwork
After you finish designing your business card, double-check every detail. Proofread your text and check your design again before sending it to a business card supplier. Invest extra time in proofreading so you’ll only have to print once.
If you can print your own mockup, do so to see if you still need to adjust anything on the colors. You can ask your supplier’s help on this so your business cards will achieve the colors you’re aiming for.
Step 4: Find The Right Supplier
This last step may vary for some. If you are capable of designing your own business card but not printing in bulk, this will come in last for you. If you are not well-versed in creating your own design, you may first need to find a business card supplier to help you.
Work with a business card maker that understands your brand and your needs. See what they offer and ask for their rates so you can also prepare your finances. A good working relationship is important, but you don’t need to stick with your usual supplier if they can’t provide the final product you want. Choose the right supplier that will meet your needs.
If you opt for custom business cards, Promotional Drives can help you. You can opt for our custom USB Cards and avail our free logo printing, full-color printing, and engraving services. We also provide virtual mockups for your product of choice, free of charge.
Business cards are marketing materials worth investing in. Present your branding creatively in your business card design and you can leave a lasting impression on people. It doesn’t take much effort to hand them out, but the return of investment may be even bigger than what you expect.
How do you design your own business cards? We’d love to hear from you in the comments section below.