Setting up a trade show booth soon? Check out these inspirations that will surely attract!
9 Unique Trade Show Booth Ideas
For Simple Trade Show Booth Designs
1. Do It Yourself Setup
If you want a personalized feel to your booth, go with a DIY trade show booth design. Not only will it be perfect for a smaller budget, it can be easier to set up, too. You can buy a few staple booth designs and reuse them each time.
For example, you can opt to print out huge logo banners as booth walls. Personalized tents can be a staple, as well. Having a uniform booth design throughout different trade shows can also help frequent trade show attendees remember your booth more easily.
2. Existing Office Pieces
This can be a fun and practical way to showcase your office. When setting up your booth, you can bring actual office furniture or supplies. This will help attendees visualize what your office space really looks like. Does your office have personalized chairs or gadgets that your booth may need? You can bring them, too. You can also opt to share some unused office supplies as business promotional items. This will be a win-win situation for both your booth budget and aesthetic!
3. Promotional Products and Photo Booth Pictures as Giveaways
Another simple way to draw attendees and get them engaged is by having a photo booth. Photo booth pictures can be uploaded on social media, which can help spread your brand’s name. They also make great souvenirs to help attendees remember their time at the event.
Office giveaways, such as thumb drives and other useful office supplies can be used, too. Thumb drives and other small trade show giveaways might seem simple but they can be effective. Through giving these useful giveaways for everyday use, attendees would remember your brand much longer.
For a Bold Booth
4. Use Unique Design Visuals
One way of gaining instant recognition from attendees is by having eye-catching design visuals. One example would be to have huge ceiling displays above your trade show booth. This can act as a landmark that people can instantly see even from afar to lead them to your booth.
Another way is by installing bright lights from above or around your booth. You can put huge bulbs or Christmas lights as decors. This can also help attendees notice your trade show booth faster.
However, before executing anything, be sure to check with the organizers first on what you’re allowed to bring in and use in the venue.
5. Use Unique Booth Shapes and Setups
If you have a bigger space at a trade show, you can opt to set up a mini-park or a hangout area to catch traffic. More people would be inclined to visit your booth if you have beanbags or chairs for everyone to sit on and just relax in the middle of a long day of walking around the venue. This is also a good way to get everyone interacting with each other.
Unique booth shapes are also effective. Instead of a regular square-shaped booth or stall, you can spice up your trade show space by bringing your own customized booth. For example, if you’re selling a travel package, you can opt to have a small hut as part of your trade show booth. If you’re selling home appliances or furniture, you can a small house setup. This will be a good way to showcase your products and services, too.
6. Free performers
To even draw more people, you can invite different performers to present in front of the crowd at your booth. Do you have friends you can commission to sing or dance? Your trade show booth can be their big break! This will be both a win-win situation for their exposure as performers and the healthy traffic your booth will earn.
For an Interactive Booth
7. Free Demos and Games
One sure way of gaining instant buzz is by organizing free demos and games to attendees, matched with some cool prizes. In a trade show, Inception Worldwide gave out free make-your-own smoothies that are powered by bikes. Attendees have to cycle to power through the blender. Some alcohol brands also give out free drinks and activities when you participate in surveys or games.
Another way to showcase your products is to create raffle promos. When attendees drop by your trade show booth, make them fill out raffles or surveys to give them a chance to win a prize. These prizes can be as simple as flash drives or other promotional ideas your office can give.
8. Freedom Wall
Having a freedom wall can also help create healthy interaction among attendees and draw people to your booth. Another bonus is it’s easy to create. You can bring a huge blackboard or a customized wall. Write a simple question like “How are you?” or any basic question that anyone can answer.
9. Contests for social media posts
Utilizing social media posts is also an effective way to gain word-of-mouth popularity among attendees. For starters, you can ask attendees to post a photo of them in your booth to get free promotional items as trade show giveaways. This can draw more people to your trade show booth since they would have incentives to participate. Another idea is to hold a “Most Creative Post” contest among attendees. The most creative post related to your products can win trade show giveaways.
If you want to hear practical vendor booth tips, check out this video below.
Designing your trade show booth does not need to be complicated. Always remember that designing does not need to be expensive. With determination and a spice of creativity, you can surely set your booth apart from others. We hope you’ve found some useful trade show booth ideas to help you with your next event. Good luck and have fun designing!
What are the things that always draw you to a booth during trade shows? Share your insights below!
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