The proper use of social media channels can make all the difference in the success of your product launch. Here are 11 tips to help you make the most of them.
How to Make the Most of Social Media Channels for a Successful Product Launch
1. Get to Know Your Audience
One of the first tips in any social media marketing strategy is to know and understand your target market.
Before selling your product, spend some time understanding and researching your industry. Check out effective techniques other businesses in your industry have also used.
At the same time, know your customers and understand the factors they consider when making decisions.
Put yourself in the shoes of your clients. If you were in their shoes, would the content you read influence you to buy or avail of the product?
If you can capture the hearts and minds of your customers, they will be the ones responsible for a big part of your growth. They will spread the word about your product and most likely, encourage and influence their friends to buy or avail it too.
2. Keep Your Posts Short but Sweet
Your marketing tone should have the ability to engage users both before and after they make a purchase. The phrases you use should be easy for your audience to read and remember.
Marketing Tone Definition: Often confused with marketing voice, which is the personality of your brand, this is the subset of the voice that adds a specific twist, depending on one’s audience, channel, and situation.
Get creative and witty when coming up with posts for social media channels. Make sure to keep your messages concise and clear so users can easily know and remember what your new product is all about.
You can utilize simple landing page links, friendly reminders in your copies, and small descriptions of the product.
3. Build Hype and Curiosity About the Product with a Teaser Campaign
Any great product launch begins with a solid teaser campaign. Fortunately, social media channels are one of the best platforms to build hype around your product.
A teaser campaign grabs the attention of your target market. It builds anticipation around your product, encouraging engagements and “buzz” about it.
Make sure to keep the buzz going by not revealing too much about your product. Create hype by dropping small hints and bits of information, but make sure to reserve exciting features for the actual launch.
Keep your clients hooked by giving them just enough to remain interested, spark their curiosity, talk about your product, and share it with other people. On the day of the launch, you should have them interested and excited enough to visit your store and buy the product.
4. Start Blogging
A blog can also be a great social media platform for promoting your product and building excitement around it.
Through the blog, audiences should see you as an authority in the industry. Write blogs that share key details about the product, its benefits, and the answers to some frequently asked questions about it.
Your blog should be a business blog that remains informative and fun to read. Engage your users further by encouraging them to contribute their ideas and take those into account to improve your business.
5. Produce Videos
You can take your marketing efforts up a notch by producing videos and publishing them on social media channels. These videos keep users interested even after the product launch.
Though they may be harder to create, the effort pays off. Videos can be behind-the-scenes, stop-motion animations, mini-advertisements, or even explainers.
6. Hold Contests
Running social media contests is one of the best ways to create buzz around a product launch. They are fun, and if done correctly, can boost your sales.
As much as possible, hold contests that are relevant to your brand or product. Why not raffle off one of your products or even a promotional item?
Be sure to utilize the features of social media in the contest. For example, users can increase their chances of winning by sharing your post, liking your page, or tagging their friends.
If you’re holding an event to launch the product and want to increase attendance, you can use your social media contest for that too. Encourage participants to attend the product launch by telling them that winners will be announced during the event.
7. Create Catchy Hashtags
Online, hashtags help your product or event stand out and start conversations about it. Other users can find useful information about the product through the hashtags.
They can also boost awareness about your brand and increase its reach. Practically speaking, it’s also a great way to organize all posts related to your product online.
Give careful thought to your hashtags. Make sure they’re simple and unique at the same time for better recall.
You can even associate them for different events or products.
As much as possible, create separate hashtags for separate events. You should also limit your hashtags to a maximum of three in a single post.
8. Enlist the Help of Influencers
In today’s modern setting, influencers can make all the difference when marketing a product.
Find influencers that have a good reputation and reach in your field. Their popularity and expertise will boost your product if they agree to endorse it.
The reputation and value of your product will increase because of the association. It can also increase your credibility as a business.
To make sure influencers you get will be effective, why not run a poll on social media channels? Ask your followers who they think will be a great ambassador for your brand.
9. Create Exclusive Groups
Everyone loves being part of special and exclusive groups. A founder’s list makes this possible.
Make a special group or a “founder’s list” for the people who have shown interest in your product early on. Give them exclusive updates and discounts that will also promote brand loyalty.
Utilize social media channels by spreading the word that the first members who sign up will receive special prizes and become part of this exclusive group. You can also boost membership by incentivizing them when they invite more people to sign up.
10. Organize a Countdown
Countdowns are a great way to build hype around a product. It also gives you a reason to publish reminders about it on a daily basis.
Plus, it’s very simple to make. Just make a graphic for every day and change the number. Share it on various social media channels and watch the excitement for your product launch grow.
11. Strike a Chord
More than anything else, each post you make on every social media platform you own has to count for something. To truly build anticipation and excitement for your product, give your customers a reason to participate and engage with you.
Every Facebook post or Twitter tweet should have value. It should be interesting, funny, informative… something that is aligned with the image you want your business or product to project.
It should move your audiences to share your post. It should also keep them interested in the product enough for them to buy it when it launches.
Most importantly, it should continue to have value for them and keep them hooked even after they make the purchase.
Understand your customers’ wants and needs. For a truly successful product launch, get to know your clients and use social media channels to show them what value your product holds for them.
Understanding your customers and knowing how to keep them interested is the key to the success of any product launch. Social media channels serve as great tools any business can utilize when marketing their product.
Are there other tips you could share about using social media channels for product launches? Tell us about them in the comments section below!