Traditional photography of actual products is becoming less common these days in the custom USB industry. They’re being replaced by virtual proofs and product renderings made from computer-generated imagery. Read on to learn more about the shift from traditional to digital product proofs.
In this article:
- Product Renderings Shift from Traditional to Digital
- Why Digital Product Renderings Are a Win For Manufacturers and Clients
- Digital Mockups Make Revisions More Efficient
- Digital Product Renderings Cut Back Costs
- Samples of Product Renderings
Benefits of Digital Product Renderings and Virtual Proofs
Product Renderings Shift from Traditional to Digital
To give you an example, about a decade ago, 20% of all advertisements for cars were digitally rendered and 80% were produced through traditional photography. Today, this number has flipped. The same can be said for most industries that rely on illustrations to sell products. The custom-branded USB industry is no exception and has also experienced this same shift.
Why Digital Product Renderings Are a Win-Win For Manufacturers and Clients
The main advantage of employing computer-generated imaging is the ability to provide a reasonably accurate depiction of an actual product prior to manufacturing it. USB manufacturers can use virtual proofs and digital mockups to provide their clients and prospects with a better idea of how their final order will look like quickly and cost-effectively. In this way, clients are better informed about what they are buying and avoid any surprises should their expectations not be met.
Digital Mockups Make Revisions More Efficient
Virtual mockups also allow manufacturers of USB drives and their clients to go back and forth on the design of their custom USB drives until they reach a final version the clients are completely satisfied with. If virtual mockups were not used, the alternative option would be to print a sample each time a modification was required and convey that sample either by taking a photo of an actual sample that was produced or by sending it via mail to the client. Comparing against product renderings allows for better cohesion between manufacturer and clients.
Digital Product Renderings Cut Back Costs
This process would need to be reiterated until the actual unit has finally been produced and approved. Unfortunately, this process would be extremely expensive, time-consuming, and difficult to benefit from economies of scale production. The net result would have been a higher price for the same product. By using virtual proofs and digital renderings, the cost savings are translated on to the clients in the form of lower prices! So we strongly believe using virtual proofs is truly a win-win!
Samples of Product Renderings
But the question that often arises is how accurate the virtual proofs are compared to the photos of an actual production sample? What is the actual product and how do these product design renderings compare? Well, why don’t you be the judge? Below we present a series of virtual proofs we created for our clients and the corresponding photos of the actual production samples.
Please note that all these photos were taken by non-professionals, in non-ideal lighting using typical cell phone cameras. Often times, the features of the actual printed samples are not captured adequately under such photography conditions. Nonetheless, we believe these provide a good idea of how well the virtual proofs translate to the final product!
If you have any artwork, simply send it over to us and we will create a virtual proof for you. As you will see below, the virtual proof represents what the final product will look like to an exceptionally high degree of likeness. Get a quote to get started, and then simply send over your artwork to one of our sales reps.
In this digital day and age, manufacturers are slowly shifting from traditional photography to virtual proofs and digital product renderings because of the numerous benefits it offers for both suppliers and clients. This shortens the process and makes revisions much easier for both parties. We hope this post has helped you understand more about the benefits of product renderings and why some companies are choosing it over actual product photos.
How do you like your product renderings: traditional or digital? Let us know in the comments section.
Editor’s Note: This article was originally published on February 15, 2017, and has been updated for quality and relevancy