If you’re looking for new ways to market your business or organization, consider custom USB thumb drives as part of your promotion strategy. They are great to give away at expos, and you can send them with direct marketing materials or give to your potential customers during a direct sell. There are all kinds of ways to use them as part of your marketing promotion strategy. To get ideas, check out these promotion strategy examples.
11 Creative Promotion Strategy Ideas That Involve USB Drives
1. Exclusive Content
You can use the USB thumb drive as part of your content promotion strategy. If you’re a personal trainer, you can write an e-book on exercise techniques or diet tips. You can then save it in a USB and give it to prospective clients. The content will help them know what you can do.
Here’s another example: new home builders can create an interactive tour of one of their display homes. You can also give people wooden USB drives with your name, contact information, and links to your profiles as part of your social media promotion strategy. Once they have seen the content, the recipient now has the option to remove it and use the USB for their needs.
2. Copy of Your Presentation
Are you giving a presentation at a trade show, convention, or meeting? You can maximize your exposure with a USB thumb drive.
You can record the presentation and save it on the drive. The users can now review copies of your slide or video presentations anytime. They can even share them with others.
Giving away thumb drives, however, is not enough to earn a potential customer’s loyalty. You need to provide value. Give them some reason to want to see your presentation.
A good technique is to learn a Nike promotion strategy. This brand is famous for selling benefits, not products.
Provide niche-related information. Use your presentation as a way of telling them you’re an expert in your field. You are credible and trustworthy. When prospective clients need something you can provide, they are more likely to reach out to you.
3. Digital Coupon or Free Offer
Another way to use USBs for promotion strategy is to add some coupons, discounts, and free offers.
You can mail the drives or give them away during your product launch. Let them know there’s a reward inside the drive — this will encourage them to check it out. When they pop the drive into their PC, laptop, or tablet, a coupon can instantly appear on their screen.
Providing them with discounts, coupons, and offers is one of the most effective ways to get them to try your products or services.
4. Marketing Integration
Your promotion strategy definition shouldn’t just include coupons or ads. Instead, go multi-channel. It means integrating your USB strategy with other active campaigns. Contemporary customers expect promotions to be interactive, and they respond favorably to marketing that happens across numerous channels at once. It also helps develop a more cohesive or unified brand, like the Coca-Cola promotion strategy.
Here’s an idea. If you do video advertising, you can start with a freely available commercial with a great storyline. Then, to get the rest of the story, customers need to get your USB. When they put the thumb drive in their computers, they see a fun video that completes the ad’s storyline.
5. Welcome Materials
If your business is into tourism, use a USB thumb drive into a set of welcome materials. Let’s say you own a hotel or a bed and breakfast. When guests arrive, you can hand them a wristband USB with your business name and logo. Inside are lists and links to restaurants, activities, and more.
To give you another promotion strategy example, imagine you plan expos, trade shows, or conventions. When attendees or exhibitors register for your event, you send them a USB thumb drive with your event or company details.
When recipients load the USB, they receive all the travel information they need. These include links to hotels, maps of the expo venue, daily schedules, and more.
In addition to being convenient, this approach helps you reduce the amount of paper you use. That saves you money on postage and helps you look more eco-friendly to your clients.
6. Event Recap
One cool way to use USB for promotion strategy is to recap the event. It’s perfect for people who probably attended the trade show or event at the last minute.
You can take videos, photographs, and notes about the event. You then put everything together in the USB and send it to the people on your list.
To receive the recap, they have to share their names and addresses. This makes it a great promotion strategy example for people trying to build their leads.
7. The Hidden USB
Regardless of how you decide to use promotional USBs, you can consider “hiding” them in another device. There are functional USB pens that conceal the device in the middle, lanyards with integrated USBs, bottle openers, and a variety of other options. Your marketing recipients get the USB as well as another fun bit of swag.
8. Industry Stats, Instruction Manuals, or Product Information
When you snag a new client, you want to let them know all about your product and services. You can do that over the phone or during client dinners. You can also hand them everything they need inside a USB.
You can load the USB with stats about your industry, instruction manuals, or detailed information about your products and services. You can include all kinds of information you don’t want on your website as well. Think of the USB as an electronic brochure.
If you like, you can even set up a USB so it opens a set of online files. Then, you can update the files as desired. This way, your customer will always receive up-to-date information.
Sometimes you want to share more than just information. Perhaps you want to give away templates or patterns. For this, the USB thumb drive can be the cornerstone of your marketing promotion strategy.
Here are some ideas. If you run a craft store or a scrapbooking website, you can offer free scrapbook templates inside a USB. If you sell homeschool curricula, you can use a USB drive to send free sample worksheets or printouts to prospective customers.
Selling yarns or textiles? Load some ideas and patterns in a USB drive and give it to potential shoppers.
Remember, you can use USB thumb drives to reach out to new customers, but you can also send them to existing customers to remind them of your products and services.
If you’re trying to reach new clients, a USB thumb drive can be a great way to showcase your work. Let’s say you do photography. Send a USB of your best shots to your mailing list and include links to your Instagram page so they can see your work on a daily basis. If you are an interior designer, an architect, or a landscaper, use the device to show off old projects to new clients.
11. Lots of Storage
Whether you turn your USB into a portfolio, use it to showcase samples of your products, or leverage it as an informational tool, consider investing in USB drives with lots of storage. The more storage you have on the USB, the more likely people will use it consistently. Then, every time they use the USB, they see your brand and logo. Of course, anyone around them will also see your brand and logo. That makes the device a great way to gain extra exposure for your business.
Definitely, you can sell your music with USB drives! Learn more about it from Music Business Advice:
Amp up your promotional efforts with custom USB flash drives, power banks, or portable chargers. At Promotional Drives, we are a proudly Canadian company that specializes in making custom USB drives for promotional purposes. To get ideas and see more promotion strategy examples, look through our site. Then, request our price list. Let our products get your business or organization the extra attention it needs.
Do you have other ideas on how to use USB drives for promotion? Share them in the comments section below.