If you’re convinced our cool flash drives, such as our USB Brochure, are great for your brand but don’t know how to get started with your own order, this post is for you.
In this article:
What You Need To Know About Ordering Cool Flash Drives, USB Brochures
USB Brochure Resources to Get You Started
So you realize that a print brochure with a promotional USB embedded in it, preloaded with your content, is a great tool for your branding/marketing/promotional efforts. What comes next?
1. Request a Quote
The first thing you may want to know is how much the USB Brochure will cost you. You may have our price sheet already, that shows pricing per unit for various quantities and capacities. However, if you want to know the exact amount you will be paying, you can request a formal quote for USB Brochures from us, which depends on two factors:
- Quantity Needed – for our USB Brochures, there is a minimum order quantity of 500 brochures.
- Storage Capacity – customers often ask us what the most popular storage capacity choice is for USB Brochures.
The most popular option with USB Brochures is actually something called a WebKey. A WebKey looks exactly like a USB chip, except that it has no local storage. It is essentially a keyboard emulator. When plugged into a computer, it will automatically launch your website (or whichever URL you provide us). However, you can not store any files on this preloaded USB.
If you do need to store your own files on the USB, we will need to use an actual thumb drive with storage capacity. It is the lower capacities that tend to be most popular for the USB Brochures, such as:
Unlike our USB Cards, since the USB Brochures are made of paper, they are not meant to be used over and over again, which is why the lower memory capacities tend to be popular. For USB Cards, our customers will usually select a storage capacity well beyond the size of their own content. The reason for this is, after their recipients view their content, they can use the USB Cards to save their own files. Since the exterior of the USB Card is still branded, their brand is still promoted every time a recipient uses the USB Card. So there is an incentive to make the USB Card as functional and useful for the recipient as possible in order to make them use it for a longer time period. With the USB Brochures, since they are not meant to be re-used over an extended time period, there is not much of an advantage to providing a lot of extra capacity on the USB if your own content is not that large.
However, there are times when your own content may be large. For instance, if you are distributing a few videos on the USB Brochures, you may need a few GB. We do offer up to 16 GB, with the exact denominations being:
Once the quantity and storage capacity is known, we can issue a detailed quote that shows you exactly what you would pay for the order.
Part of what makes the USB Brochures such an appealing and attention-grabbing product is the aesthetic of it. Your design plays an extremely important role here, and we take that seriously.
Which is why when it comes to the design of your own USB Brochures, there are a few options to choose from.
Never Designed a Brochure Before?
Don’t worry. Over the years our design team has designed many many USB Brochures from scratch. Send us any rough material you have — logo, website, or just verbal instructions, and we will put together a draft for you. We will revise this draft as needed, based on your feedback, ’til we get it perfect.
The best part — there is no extra charge for this. It is absolutely free!
Here are some examples of USB Brochures we have designed:
Have an Existing Brochure That You Want to Convert Into a USB Brochure?
Send it over to us and we will create a virtual proof for USB Brochures based on your brochure. Usually, some aspects need to be adjusted to account for the USB embedded in the USB Brochure. Our design team will be able to handle all of this. We will send you back the initial draft for approval, and revise as needed based on your feedback. No charges for this!
This is what we created using an existing brochure for Blue Hawaiian Sales:
Are You Well-Versed in Design or Do You Have an In-House Design Department on Your End?
If you want to take complete control over the design/creative aspect, simply contact us so we can send over our templates. These include Photoshop templates as well as Adobe Illustrator templates so you or your design team can work with your preferred software. There is also a guideline file showing the exact dimensions of the brochure and of the actual USB part. Once the design is complete, just send back the template to your sales representative and they will guide you through the rest of the process.
So the design of your USB Brochures is complete. What do you need to worry about next? The data to load on these custom flash drives! After all, that is what separates a USB Brochure from a regular brochure. By distributing digital promotional material embedded into a print brochure, a USB Brochure allows you to merge your worlds of physical and digital marketing.
If you are going with a WebKey, this would simply be the URL/Website you want automatically launched when the USB is plugged into a computer. This is something that will need to be configured on our end. You can not do it yourself, so you will have to provide us with this information prior to us shipping out your order.
If you are going with regular storage and have some files to load on the USB, we still encourage you to let us do this for you. Although it works like a regular USB Drive, which means even after you receive it, you can plug it into your computer and add/remove files as needed, it might not be easy for you to do so without detaching the USB located along the perforation in the digital brochure. Often times our existing customers for USB Cards who are used to loading their own data don’t realize this about our USB Brochures.
When we load the data on our end, we actually do it before assembling the final product. So it is a lot easier for you if you just let us take care of the data preloading. After all, there is no charge for it, and we have proper systems and processes in place to verify your data integrity — i.e make sure the data on your end is exactly what ends up getting loaded on your USB brochures and there is no corruption during the transfer process.
However, over the years, we have had a few customers who do need to load the data on their end, due to one reason or another. Through these customers, we have been introduced to a nice trick that makes the USB brochures easier to load after assembly shall the need arise. Instead of directly trying to plug the USB into the USB port, they use an extension wire, similar to the one shown below:
In case you have a reason to load the data yourself, this trick is helpful for you too. There are a few reasons why customers may want to take care of data loading themselves, such as:
- Data is not ready till a much later date, and they want the USB brochures prior to that
- The USB brochures are handed out to clients with client-specific files rather than the same file on every USB
- Confidentiality reasons
4. Print Finish — Matte or Glossy?
After the brochure design is ready and final virtual proof is approved, there is still one key piece of information to decide upon before production can start:
Would you like a matte finish or a glossy finish for your USB Brochures?
If you requested samples of the USB Brochures, which we do recommend doing so you get a chance to check everything out, we will make sure to send samples with both matte and glossy finish. You can use these samples as a reference when you are deciding which print finish you would like for your own USB Brochures.
Once this has been determined, your USB Brochures are ready to start production!
Please note it typically takes 12-14 days for turnaround (from order confirmation to delivery). For a safety margin, we usually recommend getting the process started 20 days prior to your deadline. This leaves time for proof revisions and other delays. It is also important to keep in mind that some other factors that do affect lead time are order quantity and data size.
If you have a specific deadline in mind, make sure you let your sales representative and account manager know. Even if your deadline is sooner than our typical lead time, oftentimes, we will be able to accommodate it.
Are you ready to start your own order of USB Brochures? Click here to request pricing and get the process started.
Cool flash drives, like USB brochures, are a unique way to market your brand. We hope this guide has helped you determine whether USB brochures will be the right fit for your marketing and promotion strategy. If you have any questions about how to order USB brochures or if there are any additional requests we haven’t covered that you’d like to talk to us about, feel free to contact us.
Have you tried ordering custom flash drives before? Share your experience with our service and products in the comments section below!
Editor’s Note – This post was originally published on January 26, 2017, and has been updated for quality and relevancy.