Because of their affordability, versatility, and portability, USB drives are one of the best marketing materials for any type of business. Learn why USBs are one of the best marketing materials for any type of business here.
In this article:
- USB Drives are Affordable
- They’re Easy to Carry Around
- A USB Drive is Practical
- Flash Drives Are Reusable
- They Can Be Custom Marketing Materials to Suit Your Brand Better
- They’re a Unique Marketing Material That Can Make Your Brand Stand Out
- USB Drives Are Versatile Marketing Materials
Why USB Drives Make Great Business Marketing Materials
1. USB Drives are Affordable
One of the more common misconceptions that people have about using USB Drives to market a brand or business is that it’s expensive. Compared to brochures or flyers, yes, USB drives are more expensive, but they provide more benefits than a simple piece of paper.
USB Drives have a potentially higher return on investment. While flyers or brochures immediately get thrown out after someone reads them, flash drives are constantly used and kept.
When bought in bulk, USB drives can also be bought at even lower prices. Just imagine walking into a trade show or other networking event and handing out professional-looking USBs.
You can put a price on the impressions and brand exposure you’ll get from USBs, and they’re not as expensive as one might think.
Plus, the price points of a USB drive can be very flexible. If you need to lower the price tag, you can consider purchasing USBs that have a lower storage capacity or a more basic style.
There are plenty of choices for you when it comes to using USB drives as marketing material for your business. Talk to your supplier to learn more about your options.
2. They’re Easy to Carry Around
Another reason you should consider using USB drives as marketing materials is their portability. If you plan on giving them away during events, then this particular feature of a USB Drive is even more important to have.
You can also give away flash drives that go around your wrist. Although some designs are more portable than others, most if not all models of USBs are usually convenient to carry.
Marketing materials that are highly portable increased the likelihood people will keep them. And, of course, you’d want them to keep your marketing item so that it will be a reminder of your business branding.
Just imagine if they’re at an expo or trade show and get dozens of promotional materials. Small gadgets like flash drives will more likely go into their suitcase and the bulkier items will most probably be left behind.
3. A USB Drive is Practical
Speaking of promotional items that are more likely to be kept by people, one way to ensure this is by giving away things that can be useful and relevant to them. With a USB Drive, you have precisely that.
These days, everyone’s dealing with digital in one way or another, whether it’s in their personal or professional lives. This ensures your promotional marketing material will be used.
When a marketing giveaway is useful, then people will be more hesitant about throwing it away, which is a big plus for your marketing efforts. You wouldn’t want all the time and effort you spent creating marketing paraphernalia to end up in the trash, right?
4. Flash Drives Are Reusable
Speaking of practicality, another plus side to USB drives to market your brand is that they’re reusable. Some marketing materials are practical, but they tend to lose out on their reusability.
One example is consumable items, like food giveaways. Although they’re a delightful treat, once a person finishes it, then it’s over.
When you use USB drives to market your business, then you can rest easy knowing that your branding, especially if you have custom USB drives, will continuously receive exposure. This constant exposure is due to its reusability.
As mentioned before, using USB Drives to market your business has a relatively high return on investment. The high ROI is mainly due to its reusability, so it means your brand has a constant chance of receiving a fresh pair of eyes to see it.
The constant association with your branding will help you when it comes to conversions. When it comes to making a buying decision, the familiarity with your brand may just be what will tip the sale into your favor.
5. They Can Be Custom Marketing Materials to Suit Your Brand Better
Another reason why USB Drives are one of the best marketing materials for any business is that they’re entirely customizable. You’d want to be able to customize your promotional item because you want it to reflect your business as much as possible.
Customizable flash drives can be customized to proudly display your logo and branding. The recipient will take your brand everywhere and maximize exposure for it.
USBs are also one of those marketing materials that provide a blank canvas and a large printing space where you can show off your brand personality on. For example, there are USB brochures which incorporate both digital and print marketing all in one place.
If you want a medium-sized printing space that still has room for significant branding, then consider card USBs like the Wafer USB card. USBs like these make your branding much more prominent, which is always a plus.
Additionally, the number of USB designs out there is a way to customize your marketing material as well. You can match up the right USB design based on the products or services that you provide for a truly effective marketing campaign.
6. They’re a Unique Marketing Material That Can Make Your Brand Stand Out
During events where multiple businesses come together, it can be challenging to stand out from the numerous attendees. All of you are vying for the attention of the people who came to the event, and it can be hard to stand out when almost everything on offer is rather, “been there and done that.”
However, with a custom USB drive to help you, then you have fewer worries on the day of the event. If you do your job right and match the right USB design with your brand, the people might just take notice of your brand.
It’s a sure-fire way of standing out amidst all the free umbrellas and drawstring bags in the event. Plus, it’s a giveaway that will be more welcome than flyers and brochures.
7. USB Drives Are Versatile Marketing Materials
Last but not least, one of the reasons why a USB drive is one of the best marketing materials out there is because of its versatility. There are many ways to use promotional products for your brand, and with USB drives, you have a plethora of options.
One option is to store files relevant to your brand inside the drive. This ability gives you the chance to give away relevant information about your brand that won’t get thrown away like your average brochure.
You can also try installing a program that users can launch once they’ve plugged in the drive to a computer. Of course, it has to be a program that’s related to your business.
The versatility of USB drives as marketing materials knows no bounds. It is one of the biggest reasons why it’s one of the best optoins for promoting your business or product.
USB Drives continue to prove to be one of the leading custom marketing materials for any business out there. Before buying bulk orders of it, however, make sure that you know your business goals and brand identity.
Make sure that you align the marketing material with the brand and not the other way around so you can create an effective marketing campaign for any event.
Why do you think USB drives are one of the best marketing materials out there for a business? Comment below to let us know!