In this article, we’ll give you nine reasons why marketers should start considering custom USBs and flash drives for promoting businesses and services.
9 Reasons for Marketers to Use Customized USBs
Marketer Definition: A person tasked with handling the marketing of products or services being offered by a company. A marketer is also in charge of identifying opportunities to sell certain products or services depending on the interests of the market.
1. Out of the Ordinary
A lot of marketers today still give out traditional promotional items such as posters, print ads, and brochures. While these are still good ways to promote your business, remember that your competition is likely doing the same thing. You have to make sure your marketing efforts stand out.
This is where customized USBs come in handy. They’re an out-of-the-box promotional item compared to a plain brochure. Handing out a personalized flash drive is so unique that it’s sure to catch your customers’ attention.
2. Lots of Variety
Another reason why marketers should start using customized USBs is variety. When flash drives were first introduced in the market back in the early 2000s, they all had one basic look.
Nowadays, USBs come in many different forms. If you’re a stickler for tradition, you can have your logo placed on a classic USB. You can also choose from a wallet card-type or even a key-shaped USB if you’re looking for something different.
USBs lend themselves well to customization. A company logo or slogan can either be either printed or engraved directly on a flash drive. You can take it a step further by matching the color of the flash drive and its packaging with your company’s color scheme.
What’s more is you can even choose the shape and size of the USB you want to use. For example, if you’re in the construction business, you can have a hard hat-shaped USB made and customized to promote your contracting services.
Given that USBs are small pieces of technology, marketers often think that buying a whole bunch of them will cost a fortune. On the contrary, buying customized USBs in bulk is actually pretty cost-effective.
Companies that make promotional flash drives sell their items at affordable rates. Some of them even give you discounts when your order exceeds a certain amount. As a business marketer, make sure to get in touch with their sales representative so you can get a more accurate quote of your order.
5. Suitable For Everyone
Giving out custom-printed hats sounds like a good idea, but those shirts might not fit everyone’s style so they won’t end up wearing it in the end. Compared to a lot of other promotional items, personalized USBs are suitable for everyone.
A USB is useful for a wide variety of people, especially if they need a place to store or transfer digital files. As long as it’s maintained well, people can use a flash drive over a long period of time.
6. Suitable for All Industries
Customized USBs are suitable promotional items for almost every industry. Marketers can use personalized USBs to promote all types of services, whether it be in the education or entertainment sector.
For example, a college representative could give incoming students a logo-branded USB containing a course catalog and admission forms as a way to promote their university. Photographers can also store their portfolio in a customized flash drive then distribute them to prospective clients.
Marketers should also start considering customized USBs as viable promotional items because they’re easy to carry around. They’re so portable that your customers can bring it with them everywhere. Every time they use it, they’ll be reminded of your company.
8. Leaves a Good Impression
Handing out personalized USBs as promotional items will also leave a good impression of your company on your prospective customers. Flash drives are more useful compared to brochures and flyers that are just made out of paper, so they’re seen as more valuable by people.
When your customers receive a customized USB from you, they’ll appreciate the thought and effort you put into selecting a practical giveaway.
We’re living in an age of technology where people deal with a lot of digital data almost all the time. Flash drives are relevant in this digital age because they allow people to store and transfer files even without Wi-Fi. Some people even use USBs as a place to store backup files.
Marketers should start giving out customized USBs as promotional items. When you do, your customers will be reminded of your company the next time they transfer their files from one computer to another.
Watch the video below by NetPCServices for the basic guide of copying files to a USB flash drive:
These nine reasons emphasize just how beneficial it will be for your company if you start promoting your business using customized USBs. Marketing people should work with other stakeholders in the company to be able to find a way to use logo-branded flash drives in your next product launch or trade shows. Giving away customized USBs in these events will help your business stand out amongst the sea of flyers, brochures, and print ads.
Do you know of other reasons why it’s a good idea for marketers to start handing out customized flash drives as promotional items? Write them in the comments section below!