In this article, we’ve listed seven different ways you can expand your reach as a musician. Read on to learn how to promote your music both online and offline.
How to Promote Music Online and Offline in 7 Creative Ways
1. Create a Website
If you’re a budding musician looking for an effective way to promote your music, look no further than the Internet. There are tons of free website hosts that’ll help you create your own website for free.
Make sure to update your site’s content regularly! Post daily or weekly vlogs about you and your music. This will help you connect with your audience and build your fanbase.
2. Upload a Video on YouTube
Feeling iffy about making your own website? Another way to promote your music online is to set up your own YouTube channel.
Having your own YouTube channel makes it easy for you to upload and share your tracks online. Better yet, take a video of yourself singing your own songs. This way, people will get to see and hear you at the same time!
Trivia: Lots of popular musicians today like Justin Bieber, Carly Rae Jepsen, and Karmin kick-started their careers by uploading their tracks on YouTube.
3. Collaborate with Other Musicians
Another way to promote your music is by collaborating with other artists and musicians. By partnering up on a track or two, you get to expand and share your fanbases.
Tip: Film a collab video of you and another aspiring musician, then upload it on your YouTube channel or your website. Make sure to give recognition to your collab partner and post links of their channels on your page.
4. Promote Your Music on Spotify or Soundcloud
Online platforms like Spotify and Soundcloud were made for sharing musical tracks and recordings. When you create an Artist account on these sites, you’ll be able to distribute your music to an even wider audience.
Plus, you’ll even gain access to listener and download statistics that’ll help you when you create and promote new tracks. If you want to promote your music online, consider signing up for a Soundcloud account or registering on Spotify as an artist.
5. Use Download Codes
Excite your audience by releasing exclusive song previews. Record a snippet of your favorite track then link it to a special download or QR code.
You can then print these QR codes directly on posters or even as stickers that you can give away to everyone. When you’re out on a gig, tell people about your exclusive song previews and bonus tracks. They can then check them out by scanning a special QR code with their smartphones. It’s such a cool way to integrate technology into your music.
6. Distribute Your Music on Branded USBs
While the Internet and social media are efficient ways for you to promote your music, there are things you can do to distribute your music offline. One way is to record special previews of your songs, save them on a branded wristband-type USB, and give them out during your next gig. You can even use the USBs as an alternative to printed paper tickets.
By giving out USBs on your next gig, you’ll be able to promote your music in a creative way. Also, you’ll be giving out a really cool and useful souvenir to your audience!
7. Set Free a Flash Drive Tied to a Balloon
This idea sounds like something really out-of-the-box, but it’s been done before! Back in 2012, artist Jack White tied flexi discs of limited-edition singles to 1000 helium balloons and set them out, free for anyone to get them.
Instead of flexi discs, a more techie alternative are customized flash drives attached to the balloons. Make the stunt more interactive by attaching a note on the drive that instructs people to tag you on social media when they get their hands on it.
We hope that with these seven ideas, you’ve learned how to promote your music online and offline. Before you try any of these different ways to promote your music, be sure that your tracks are original. This way, you’ll be promoting your work responsibly and lessening the chances of encountering copyright problems later on.
Do you have more question on how to promote your music? Ask them in the comments section below!