Stand out during college fair events by handing out these effective, functional, and timely giveaways students can actually use.
11 Effective College Fair Giveaways for Brands
College Fair Definition: An event where colleges and universities can set up booths so they can directly communicate to prospective students and their parents/guardians.
1. Sling Grip Phone Holder
What do college students always have in their pockets? Their smartphones, of course. Nowadays, almost no one can go even a few minutes without checking their phones for texts, emails, and social media updates. By giving out sling grip phone holders, you’re putting your brand on an item students take out almost every minute.
It’s a functional, stylish accessory your audience can stick on the back of their phones. As opposed to giving out phone straps, sling grips are definitely the more timely, trendy option. Just print your brand name or logo on the sling grips and your college giveaways are ready.
2. USB Flash Drive
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Flash drives are eco-friendly, convenient devices students can use to store various files in. From holiday pictures to research paper drafts, students can use the flash drives you give them to store almost any file they want.
While these are functional tools, you need a way to stand out from the rest. Plenty of brands already hand out flash drives to college students. Take a moment with your marketing team to determine how you can separate your custom flash drives from all the others.
We suggest using USB wallet cards. They’re USB flash drives that are about the same size as a credit card. Students can conveniently carry them around in their wallets or pockets. Plus, you can print your brand’s logo on a USB wallet card. In this way, you get free advertising every time a student pulls out the flash drive.
One of the best and most basic college giveaway ideas are notebooks. Since the beginning of time, students have always used notebooks to jot down notes, lectures, and reminders. Even with the continuous advancement of technology, plenty of people still prefer to write down their notes on a piece of paper. If you’re setting up a booth at a college fair, make sure to prepare some notebooks to give away.
4. USB Pens
If you’re giving out notebooks, you need to provide your audience with something they can write with as well. With all the brands handing out pens with their logos printed on them, how can you make your giveaway stand out? The answer: USB pens.
These college fair giveaways give students the best of both worlds. They can either go old school by jotting down their notes or opt for convenience and store their files in the USB pen you gave them.
Shirts are one of the best college giveaways since they’re both functional and efficient, and a win-win for both student and brand. For students, they get an extra shirt they can use during laundry day or after working out. For brands, they get a real-life walking advertisement. Think about it: every time a student wears your shirt, they parade your brand wherever they go.
Tip: Apart from choosing a good fabric, try to come up with a cool, stylish design that anyone wouldn’t be embarrassed to wear outside. If your shirt has a terrible design, no one would bother wearing it even during laundry day. They’d probably just use it with their pajamas. Work with your marketing team to design a shirt that’s both fashionable and brand-relevant.
6. USB Brochures
At the end of a college fair, how many brochures and flyers do you see lying on the floor? Every brand that set up a booth probably handed out some form of a brochure. Chances are, students won’t care enough to keep every single brochure they get during the entirety of the college fair.
To avoid being just another brochure in the trash can, make your flyers unique. The best way to make sure students keep your brochure is to give them a multipurpose one. You can make them into a fan, notebook, or folder. If you want to take it to the next level, hand out USB brochures, which are brochures with flash drives attached to them. Make your brochures more valuable by converting them into USB brochures.
7. Baseball Caps
These days, caps have become fashionable for both men and women and nothing says cool street style more than baseball caps. Think about it: a few dozen students walking around the college fair with your brand logo prominently displayed on their heads from even yards away. You can’t pass up on this type of free advertisement.
You don’t necessarily need to give out pricey brand-name baseball caps. A simple, durable cap with a good design would suffice. But try to make the cap as appealing as possible. Similar to logo-printed shirts, no one would bother using your baseball cap if it’s not stylish or just makes them look like a walking billboard.
8. Refillable Water Bottles
Draw people to your booth with refillable water bottles they can carry around to avoid buying expensive bottled water. With that in mind, some functional promotional items you can give out at a college fair are refillable water bottles. By giving out water bottles, students don’t have to buy overpriced drinks every time they’re thirsty. They can simply fill your water bottles with water at the nearest fountain.
Plus, they can use it on a regular basis. Students bring around a water bottle with them almost everywhere they go. Just make sure to use odor-free water bottles that don’t smell bad after only a few days.
9. Stadium Blankets
If the college fair you’re attending goes on until nighttime, you can opt to hand out some stadium blankets. Students can use them to keep themselves warm when a cool breeze hits or they can use it as a mat to lie down on. Either way, it’s a functional promotional item your audience will love. It definitely beats the conventional pen and ballers any day.
10. Football Pillow
Every university in the country obsesses over football. As a brand, you can utilize this by giving out a few football throw pillows. Print your logo on it and send your brand zooming through the air, literally. It’s a fun item students can play around with for a few minutes then bring to bed with them. Plus, they won’t have to worry about breaking any windows since it’s made of cotton.
11. Hand Sanitizers
With the alarming increase of students getting airborne diseases, students need some handy tools to shield them from these viruses. Hand sanitizers are affordable promotional items your audience can use to help protect them from these diseases during the college fair. Place the sanitizer bottle in a handy carrying case with your logo on it. That way, students can easily clip it at the edge of their bags.
These are just some of the best promotional items to hand out at a college fair. Before attending, make sure you do some research on what the event’s theme is and what the trend is among the students. List all the items that pop in your head then choose the ones that align with your company’s branding. Overall, the best giveaways to boost brand awareness are the ones that make you stand out from your competitors.
Which of these promotional items would you bring to your next college fair? Share your thoughts with us in the comments section down below!