Cheap promotional items tend to have a bad reputation. The word “cheap,” after all, brings to mind poor quality and limited effectiveness. Marketing pros, though, are often left in a tight spot. They can’t spend an obscene amount of money on things they are just going to give away. In reality, all they need are strategic promotional products. These are bulk items they can buy for cheap, but their value is high. They are also customizable promotional giveaways to fit the needs of the target audience. Read on to learn more.
9 Cheap Promotional Items That Drive Value to Your Business
1. Promotional Pens
One of the most effective yet cheap promotional items is a pen. In fact, it’s a classic. They work because they’re practical. Everyone needs a pen, and most people feel they can’t have too many. Also, you can easily pass it from the recipient to someone else. From a few cents of investment, your message has an extensive reach.
Cheap pens these days are already available in different designs. Besides the different colors, they can have a stylus that works on smartphones and tablets. The tip may already have a flashlight. You can even have promotional pens with an embedded USB drive.
2. Personalized USB Drives
The USB drive is one of the best cheap promotional items that can work at trade show giveaways. There are different styles to choose from, including wristbands, bottle openers, lanyards, and brochures.
The value of this device is high in the market, so you can bargain to receive value from the audience as well. For example, to receive the drive, your prospects have to provide their contact information such as email address for lead generation.
The USB drives are products that always give back. They are some of the most common devices used today. Every time your recipient pulls the USB drive from a briefcase, purse, or pocket, they can remember your business. Also, since people can reuse USB drives, you will continue to get impressions long after you gave it away.
Most of all, if you need to get information to your customers, you can load it into the drive. In the process, you are helping the customer make informed, smart, and correct buying decisions.
Because of the design, many marketers think USB drives are expensive. You can actually buy them in bulk to reduce costs.
3. Promotional Microfiber Cloths
For someone who wears glasses, nothing is quite as frustrating as walking around with a smudge on a lens. Microfiber cloths are handy little tools to have in a pocket to take care of fingerprints and smudges. They are also safe to use to wipe down a phone or computer screen, so even those who don’t wear glasses will benefit.
In today’s technology-driven world, people will use them almost daily. Microfiber cloths are small and portable, and you can have them printed with your business name and logo affordably.
4. Branded Hand Sanitizer
One of the promotional products you can give away is a hand sanitizer. No one has time for a cold or the flu. To ward off the bugs, few people go far without a travel-sized bottle of hand sanitizer. Why shouldn’t their focus on hygiene be an opportunity for you to extend your branding efforts?
Keep your target customers healthy while also retaining your company in their minds with travel-sized hand sanitizer bottles.
5. Promotional Cups
Throw your logo on a frosted plastic cup, and your leads are more likely to remember you every time they get a drink. Promotional cups come in all shapes and sizes, from tumblers to shot glasses, to fit your target customer’s preference. You can even find color-changing cups that react to temperature changes. The novelty of these business promotional items is a hit.
6. Branded Calendars
When you hand your customer a wall or refrigerator calendar, you are almost guaranteed several months of branding. That’s what makes these effective cheap promotional items. After all, people use calendars for 12 full months, keeping your name front and center.
In fact, the Advertising Specialty Institute’s 2016 promotional items study found 76% percent of people who received promotional calendars would display it prominently.
To save money, opt for a branded calendar magnet with your information. This can cost you no more than $1.
7. Custom Cable Wrap
If your cheap promotional items can help with normal everyday frustrations, you’ll see they get a lot of use. A cable wrap is a good example of this.
Cable wraps are small flat pieces that people can use to wrap their earbuds or charging cables. They’re easy to throw in a backpack or purse but can prevent tangling and the frustration that comes with it.
These can carry your logo in the center of the plastic. Every time the recipient grabs their buds, they can remember your business. If your target audience is tech-savvy, this is a cheap option to give them.
8. Branded First-Aid Items
Bandages, sunscreen, and similar first-aid items are useful. People want to stash some of these in their bags to keep on hand for occasional emergencies and injuries. When they carry your logo, you help establish trust. With items like bandages, you can brand not only the packaging but also the item itself. This makes them effective cheap promotional items.
9. Promotional Toys
Everyone enjoys a little bit of playtime. Promotional toys help encourage some fun while supporting your branding efforts. Some enjoyable yet cheap promotional items to consider include:
- Flying discs
- Stress balls and toys
- Bouncy balls
Most people tend to love these items, so add them to your arsenal of customizable personalized gifts.
If you want to learn more about branding, you just have to take the cue from Apple and Nike. Brian G Johnston TV talks more about it:
When it comes to cheap promotional items, doubt is normal. Given their price, will they work? Remember, though, statistics show 85% percent of people who receive a promotional product will do business with the company later. Furthermore, according to the 2016 study by the Advertising Specialty Institute, 63% of Americans who received a promotional item would go on to give it to someone else, effectively advertising on behalf of the company. As long as they match the needs or preferences of the customers, and they deliver the right message, the price of the giveaways doesn’t matter.
What cheap promotional items give your business the biggest return? Share your stories with us below!