Career fairs give you an opportunity to scout the market for potential employees and get your brand out there at the same time. Here are some career fair giveaways to help you make a good first impression!
9 Useful Career Fair Giveaways
Career Fair Definition: A career fair, also known as a job fair, is an event wherein companies set up booths to attract and meet potential job applicants. Career fairs are usually organized by schools to give opportunities for the graduating class or by career centers to help companies get access to a large pool of job hunters.
1. USB Drives
A useful promotional item is a USB drive branded with your company logo. Anyone who receives USB drives can use them in one way or another. You can even preload these drives with files that will be useful for you and the job hunter.
For example, you already conducted an initial interview of a potential candidate for an open position during the fair. You can preload pre-employment test materials or application forms for applicants who’ve passed the initial assessment to guide them to the next step of the hiring process. While you’re at it, take it one step further with USB brochures, which can simultaneously serve as a marketing and hiring tool for you.
If you’re marketing to students, giving away branded flash drives can also be a great way to ensure your company will be at the top of their list when they start seeking employment.
2. Writing Supplies
A top career fair giveaway that students can surely use would be writing supplies. Examples include pens, highlighters, pencils, and other writing materials. You can find a supplier willing to sell these in bulk, and customize them by adding your logo. You can also consider giving away multi-functional pens, like USB pens, which also function as a flash drive and stylus.
3. Universal Adapter
These adapters can be helpful for both students and job seekers to help them use their gadgets in common areas, such as the library or in coffee shops. This kind of giveaway may be rare, which can be a plus point for their first impression on your company. These adapters can also come in handy when traveling, which can help increase top-of-mind awareness for your brand from the user and anyone who comes across it.
Calendars given out as career fair giveaways can guarantee you a few months of marketing. Be sure to balance style and functionality with your branding when coming up with these promotional items. Just think of it this way — your company isn’t the only one that will give out promotional items during the job fair. How do you intend to stand out and ensure that the recipient won’t throw away and actually use your giveaway? Be sure that the calendar you’ll give out is something that the recipient would love to display in their home to ensure they actually use it.
Bags or totes can be one of the top effective job fair giveaways anyone would like to receive. Pouches, laptop bags, lunch bags, and drawstring backpacks count, too. These promotional items are very visible when used. This means that the more the job fair attendee can use your bag, the more social marketing you may gain. Learn more about your target audience — their lifestyle and needs — and choose a bag that will be useful for them.
Foldable umbrellas can be a very good marketing tool for job fairs, especially when the weather calls for it. It can cater to a wide variety of audiences because everybody needs and uses them. You can customize to showcase your company by putting on your company logo on one side.
7. Power Bank
These days, almost everyone owns a gadget and there are days when you need extra minutes of charging, especially when you missed charging at home or don’t have access to a charger. This is why power banks will be universally appreciated regardless of who you’re giving them to.
8. Cable Organizer
Another product you’d need when charging your device aside from the power bank is the cable. These pesky items can sometimes get tangled. Not keeping cables organized can cause damage, so it’s a good thing lots of companies offer promotional cable organizers these days. Just put your company logo in one side, and you’re good to go.
9. Cellphone Stand
Cellphone stands can be very efficient – around campus, at home, or even during driving. Giving out these cellphone stands can be very wise, since everyone surely uses a smartphone. These cellphone stands may come with thin pockets, too, to store items like money or keys.
Watch the video below by eHow and learn what attracts visitors to a job fair booth:
Remember that when giving out these job fair giveaways, quality should be the priority. You don’t want the recipients to remember your brand as the company that gave out giveaways of poor quality. Aside from quality, consider the functionality of your items to ensure that the recipient won’t just throw away what you gave them. Consider who the attendees of the career fair are and evaluate which items will be of most use to them. We hope you’ve found some ideas for career fair giveaways on our list and we wish you well in planning for your next event.
What kind of items do you think will do well as career fair giveaways? Share your insights in the comments section!