Card readers may not be the first thing that comes to mind when it comes to promotional items, but they offer a lot of benefits for promotions. Here’s how they can help you get your business out there!
In this article:
- Makes Your Brand Stand Out From the Crowd
- Useful to a Multitude of Target Audiences
- Target Specific Target Markets
- It’s a Promotional Material that Will Consistently Boost Brand Awareness
- Appropriate for Any Season and Time of the Year
- Use it to Store Other Promotional Materials
- An SD Card Reader is an Affordable Choice
7 Benefits of Using a Memory Card Reader as Promotional Material
Card Reader Definition: Also known as “SD card reader,” this is a device that can read and transfer data from various storage devices, primarily memory cards. As long as it has a memory card, a card reader can even function similar to a USB drive.
1. Makes Your Brand Stand Out From the Crowd
When you’re giving away promotional products at an event, you’re competing for the attention of a large number of people. You’re also fighting against a multitude of other brands, some of which may have more resources or reach.
A memory card reader isn’t something a lot of people would first think of to give away at an event, which would make you stand out. When you use them to promote your product, it’ll easy to remember your brand as “the one that gave away card readers.”
Given the unlikelihood of having another brand give away these items, you won’t have to worry about being overlooked.
2. Useful to a Multitude of Target Audiences
Back in 2018, promotional marketing trends have made a significant shift away from tradition. This shift is still applicable this year.
This shift is about promotional products not only being for the benefit of the business, but also for the target audience.
With that said, it’s crucial that you invest in items that aren’t just quirky or attention-grabbing. They should also be items that can serve a purpose as well.
An SD card reader does just that. It’s something that most people will probably need at least once in their lifetime.
If you have a useful promotional product, it’s less likely to get thrown away and neglected. With it, you’ll know that your marketing efforts didn’t go down the drain.
3. Target Specific Target Markets
Promotional products are a great way to strengthen your relationship with your target market. Card readers are especially perfect to a specific type of target audience, especially those in media businesses.
A great example is photographers or videographers who have to deal with transferring images from camera memory cards to computers. Anyone working alongside them, such as editors, graphic designers, and printers, will also find SD card readers useful.
Playing your cards right will be an effective way of building brand loyalty. It shows that you know and acknowledges the needs of your target audience.
Giveaways are also a way of giving back to your existing supporters so they can boost brand loyalty. After all, who doesn’t like free items?
4. It’s a Promotional Material that Will Consistently Boost Brand Awareness
Building brand awareness is the first step to getting brand recognition. Thus, it’s essential you invest in items that can effectively increase it.
Memory card readers are a practical item that’ll consistently boost brand awareness. It’s consistent in bringing brand awareness because of its utility.
Again, card readers aren’t likely to be thrown away because audiences find a use for them. Thus, every time they use it, your brand gets exposure, and you see a new chance to promote your brand.
You can also increase the likelihood of them remembering you by customizing your card readers. Just ask your promotional products supplier about your specifications first to make sure that they can meet your standards first.
5. Appropriate for Any Season and Time of the Year
Some promotional products require specific situations or seasons before they get any use. For example, umbrellas.
Seasonal or situational promo products would only get you exposure during specific times of the day or year. However, with a card reader, you won’t have this problem.
A card reader, come rain or shine, is used for all seasons. Plus, unlike promotional food products, they aren’t gone just after one use.
They receive repeated usage and, with the right supplier, can also last a long time.
6. Use it to Store Other Promotional Materials
A card reader, as mentioned beforehand, can also serve as a USB drive. As long as you have a memory card inside it, of course.
Although this may be an additional expense, it’ll be worth your money. You can easily include other relevant information about your business that would be inconvenient to give away in person.
Instead of brochures or flyers, which often end up in the trash, you can include photos, videos, and even an electronic brochure or flyer in the card reader itself. It’s portable, easy-to-set-up, and a smart way of promoting the brand.
Note: If you’re shipping the card reader, don’t attach the card reader yet since this can cause damage to both the card and the device.
7. An SD Card Reader is an Affordable Choice
There are many cheap promotional items out there you can choose from, but a lot of them can seem played out.
Mugs and shirts are popular, but a bit overused. An SD card reader, though, is both unique and affordable. You don’t have to break the bank to compete with brands bigger than your business.
There are many kinds of card readers too, depending on the multitude of memory cards you want the card reader to be able to handle. This variety can give you the option of upscaling or downscaling your promotional item anytime.
Although card readers are unusual promotional items, they certainly do a great job of promoting your brand. Not only are they useful for your business, but they’re also practical for your consumers.
With their portability and customizability, they’re one of the more ideal promotional products that you can give away to a wide variety of audiences. No matter the event or campaign, card readers will surely be an excellent choice for your business’s marketing.
Which of the benefits of using a card reader for promos has struck a chord with you? Let us know in the comments section below!
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